constant innovation

opportunity 63 of 150 There are so many things to attend to in business. Each and every day tends to be filled with an ever-growing range of tasks, responsibilities and priorities. Because of this, so many opportunities that have the potential to deliver so much value are overlooked. Consider for example the constant innovation. There […]

opportunity 63 of 150 There are so many things to attend to in business. Each and every day tends to be filled with an ever-growing range of tasks, responsibilities and priorities. Because of this, so many opportunities that have the potential to deliver so much value are overlooked. Consider for example the constant innovation. There is a lot of talk these days about innovation and disruption. While much of this talk reflects a lack of understanding of both, and in particular disruption – it does serve to highlight the importance of, and opportunities in, innovation. Perhaps the greatest limitation in all of this talk about innovation is the lack of appreciation of the importance of, and potential for, innovation to be ongoing. All to often, the notion communicated is that ‘if we innovate today, we can secure a segment of the market for the longer term, and if we disrupt…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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