93% encourage by free shipping Research by Complete found that 93% of respondents are more inclined to make a purchase if delivery is free. ComScore found that free delivery day increased online sales by 16%. 2BigFeet found that free delivery on purchases over $100 increased sales by 100%. David Bell suggests that ‘free shipping’ is […]

93% encourage by free shipping Research by Complete found that 93% of respondents are more inclined to make a purchase if delivery is free. ComScore found that free delivery day increased online sales by 16%. 2BigFeet found that free delivery on purchases over $100 increased sales by 100%.David Bell suggests that ‘free shipping’ is like a ‘siren’ to people who shop online.This author would argue that two factors are at play here: The power of FREE, which is addressed in the next article in this series) Not wanting to pay for something that is not seen to add value The fact is, the item being purchased is seen as having inherent value, while delivery is not seen as delivering real value. This suggestion is supported by the findings from a study undertaken by psychologist and academic Dan Ariely.Ariely variously marketed a book online at three price points: Option 1 –…