A great deal has been written here and elsewhere about the irrational behaviour of consumers. However, it is also important to remember that marketers and businesspeople, in general, are also consumers, or at the very least human beings and as such inclined to be irrational. Further, there is ample evidence to suggest that the best ...
FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 4
So long as the cash is available, or they are prepared to take the risk that the cash will become available, any marketer or businessperson can try and advertise their way to success. There are, however, also a myriad of smart tools that marketers can use to achieve commercial and social objectives without relying too ...
FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 3
So long as the cash is available, or they are prepared to take the risk that the cash will become available, any marketer or businessperson can try and advertise their way to success. There are, however, also a myriad of smart tools that marketers can use to achieve commercial and social objectives without relying too ...
FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 2
So long as the cash is available, or they are prepared to take the risk that the cash will become available, any marketer or businessperson can try and advertise their way to success. There are however, also a myriad of smart tools that marketers can use to achieve commercial and social objectives without relying too ...
FIVE TIPS FOR GETTING YOUR CUSTOMER TO BUY YOUR PROPOSITION – PART 1
So long as the cash is available, or they are prepared to take the risk that the cash will become available, any marketer or businessperson can try and advertise their way to success. There are, however, also a myriad of smart tools that marketers can use to achieve commercial and social objectives without relying too ...