BackTHERE IS MORE TO MEDIA THAN ADVERTISING – 3 OBSERVATIONS With the exception of public relations, media relations people and journalists, when most people think media, they think advertising. Certainly, it has been common for marketing people to equate media with advertising. Clearly, this has never been the case. Media relations is all about securing media coverage ...
MORE THAN TV AND NEWSPAPERS
THE MEDIA OPTIONS AVAILABLE TO BUSINESS ARE MORE THAN MANY REALISE – 3 OBSERVATIONS When most people think media advertising, they think television, radio, newspapers and probably magazines and online. There is, however, a lot more to the media landscape. Expenditure on outdoor advertising in Australia is currently growing at the rate of 8.9%, well above the ...
online – good for some
EVEN ONLINE ADVERTISING IS UNDER ATTACK – 3 OBSERVATIONS It will be no surprise to anyone, that the fastest growing media channels are online. While sales of advertising media will grow by just 3% in 2016, Internet advertising will grow by 12% to around $6 billion. Growth next year is expected to be more than 14%. This ...
newspapers are all but dead
MAGAZINES ARE HANGING ON – BUT ONLY JUST – 3 OBSERVATIONS I have not read the West Australian newspaper in my home state for 20 years. I cannot see a single reason why I would waste my time, or reward the appalling standard of journalism, by purchasing a publication that thinks it is the government of ...
consider television last
EVEN WHERE YOU HAVE THE BUDGET – TELEVISION SHOULD NOT BE THE FIRST CONSIDERATION – 3 OBSERVATIONS The first question media planners tend to ask in an advertising agency when putting together media recommendation for a client is – ‘do they have a budget for television?’ There are three reasons for this: Many are still in an ...
