Exceed Expectations.  Develop family. Brand identification. Reinforce satisfaction. Offer incentives.    PHILOSOPHY Maximising repeat business rates is not only central to maximising the lifetime value of each customer. It is also a measure of just how customer-centric a business is. Great businesses and brands achieve a level of customer loyalty that ensures repeat business […]

  Exceed Expectations.  Develop family. Brand identification. Reinforce satisfaction. Offer incentives.    PHILOSOPHY Maximising repeat business rates is not only central to maximising the lifetime value of each customer. It is also a measure of just how customer-centric a business is. Great businesses and brands achieve a level of customer loyalty that ensures repeat business rates are maximised. My philosophy on maximising repeat business rates is as follows: The end of brand loyalty is only a reality for businesses that do not have the right strategy to maximise repeat business rates. Brand loyalty is the key to maximising repeat business rates, and maximising brand loyalty requires a sound strategy, not a big budget. Repeat business rates and brand loyalty are a hallmark of customer-centric marketing – just ask Facebook, Apple, Amazon, Netflix, and Google.   DEFINITION Repeat business and brand loyalty, while related, are not the same thing. Repeat business…