focus on getting your content shared When a member of your target audience reads your blog post, there are a number of desired outcomes. Ideally, the audience member will understand and engage with the content, and, ultimately, behave in a manner consistent with your objectives. Ideally, one of those behaviours will be to share your […]

focus on getting your content shared When a member of your target audience reads your blog post, there are a number of desired outcomes. Ideally, the audience member will understand and engage with the content, and, ultimately, behave in a manner consistent with your objectives. Ideally, one of those behaviours will be to share your blog with friends and connections. So, how do you maximise the likelihood that your audience will read your post and then share it with friends and connections? Research suggests that 94% of readers share blog posts that they think are ‘helpful’. This highlights the importance of creating posts that are not just interesting, but also useful. If it is useful, the likelihood of sharing will be maximised. So how do you ensure that your posts are useful? There are a number of things you can do. Here are three of them: Identify problems or issues…