make blogging the centrepiece of your strategy It is not easy to write a blog that is well read. Trust me, I know. I have written many a blog that has been read by only a handful of people, and it can be very disheartening. That said, research suggests that some 45% of businesses view […]

make blogging the centrepiece of your strategy It is not easy to write a blog that is well read. Trust me, I know. I have written many a blog that has been read by only a handful of people, and it can be very disheartening. That said, research suggests that some 45% of businesses view blogging as the centrepiece of their content marketing strategy. So, what makes good content? What makes a blog more engaging and more likely to be read and shared? There is a range of factors. Here are three of them: Create a strong title Tell a story Keep it short We have all seen the way in which newspapers use headlines to sell newspapers. As distasteful as these headlines might be at times, there is no denying that headlines sell newspapers. Equally, there is no doubt that headings sell blog posts and, indeed, content in general.…