93% of internet searches have a local intent

take another look at ‘buy local’ This is the first of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace, sooner rather than later. Research completed by Google in 2018found that up to 93% of Google searches involve a ‘local intent’. Another study found that 50%…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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