60% of consumers with access to the technology use voice search

incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Recent research in the United States found that 60% of people with a smart phone that enables voice […]

incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Recent research in the United States found that 60% of people with a smart phone that enables voice search actively use that facility. Reasons for using voice search were highlighted as follows: It is quicker – 43% Easier when driving – 42% It’s fun – 38% It’s easier – 38% Morea accurate when driving – 28% Don’t like typing – 21% Whatever the reason, it is apparent that voice search is becoming increasingly common. Google estimates that 20% of all searches are now voice searches. Does this matter? Will it affect business? Yes, it will! Voice search has very real implications for search engine optimisation and search in general in as much as:…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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