Marketing Consultant
QUESTION – how do I present to win? THOUGHT – overcome your fear and embrace the opportunity Preparing and delivering a presentation or pitch – spoken, written or both can be, and many suggest needs to be, very time consuming. Pitching is particularly time consuming and expensive when we consider that winning one in three…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....