92% say presentation skills are critical to success

QUESTION – how do I present to win? THOUGHT – overcome your fear and embrace the opportunity Preparing and delivering a presentation or pitch – spoken, written or both can be, and many suggest needs to be, very time consuming. Pitching is particularly time consuming and expensive when we consider that winning one in three […]

QUESTION – how do I present to win? THOUGHT – overcome your fear and embrace the opportunity Preparing and delivering a presentation or pitch – spoken, written or both can be, and many suggest needs to be, very time consuming. Pitching is particularly time consuming and expensive when we consider that winning one in three is a good success rate, and for most, the success rate is lower than this. Having the skills to present well, both in writing and verbally is central to increasing the success rate and as a result maximising the return on the investment in presentations and pitches. Indeed, a recent survey found that 92% of executives considered presentation skills critical to business success. While this survey specifically addressed verbal presentation skills, there is no doubt that written presentation skills are as important. On the subject of verbal presentation skills, another survey found that 80% of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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