address marketing automation strategically As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have […]

address marketing automation strategically As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have as priorities in 2019 – or perhaps any year. This is the sixth of ten THOUGHTS suggesting priorities for 2019. Marketing automation has the potential to reduce the cost of marketing, improve efficiency, and increase the efficacy of marketing strategies. Recent studies found that: 80% of marketing automation users experienced an increase in leads77% of marketing automation users saw an increase in conversion rates91% of marketing automation users viewed marketing automation as very important Marketing automation software is available to facilitate a range of functions including: Reminding and following up prospectsFacilitating communication across multiple channelsNurturing…