90 – 95% of start-ups fail – and deserve to

listen to mark cuban – and others As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we […]

listen to mark cuban – and others As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have as priorities in 2019 – or perhaps any year. This is the seventh of ten THOUGHTS suggesting priorities for 2019. The American billionaire venture capitalist Mark Cuban, once said that the three most critical issues for a start-up are: Targeting the smallest possible marketHaving a tangible point of differenceKnowing that ‘the consumer owns your ass’. While I am not suggesting that these are the three most important factors, they are fundamental determinants of the success of a start-up. I would argue that they are important determinants of the success of just about…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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