72 per cent of millennials prefer to spend on experiences  

There is a fundamental change occurring in the purchase behaviour of millennials. A recent study found that 72% of millennials prefer to spend more money on experiences than on material things[i]. There is also evidence that this trend is growing among older people. It is undoubtedly having an increasing impact on retail sales.Buying experiences in preference to…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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