Netflix is now one of the biggest companies in the world, with a market capitalisation in excess of US$184. This is not bad for a business that started in 1998. YouTube Red has 1.5 million subscribers; YouTube Juegagerman has 35.1 million subscribers; YouTube Premium has 15 million subscribers. Netflix is positioned to exceed 10 million users […]

Netflix is now one of the biggest companies in the world, with a market capitalisation in excess of US$184. This is not bad for a business that started in 1998.YouTube Red has 1.5 million subscribers; YouTube Juegagerman has 35.1 million subscribers; YouTube Premium has 15 million subscribers. Netflix is positioned to exceed 10 million users in the near future.In the social media environment, these are not big numbers. However, they do illustrate the growing demand for subscription services. Research suggests that the demand through YouTube, Netflix and others such as Stan, HBO, and Fox will grow faster and faster in the years ahead.According to Professor Scott Galloway of NYU, a key driver of the growth in subscription services is the attraction of advertising-free viewing. Galloway suggests that consumers are becoming increasingly jaded by the intrusion of advertising. This observation is supported by the decline in free to air television, a medium…