THE FORCES THAT DRIVE CHANGE AND DISRUPTION Contrary to the beliefs of many, seniors do use social media. Indeed, in addition to being the segment in which social media usage is growing fastest, some 25% of seniors now use social media with around 65% using e-mail. As discussed at length in my lead article this […]

THE FORCES THAT DRIVE CHANGE AND DISRUPTION Contrary to the beliefs of many, seniors do use social media. Indeed, in addition to being the segment in which social media usage is growing fastest, some 25% of seniors now use social media with around 65% using e-mail. As discussed at length in my lead article this week (in THE REPORT) the world is changing, and the speed of change is increasing. Ignoring disruption is not an option, adjusting to it is not ideal – while leveraging it can lead to greater and sustained profitability. So what practical things can individuals and businesses do to facilitate disruptive innovation? They certainly include: Looking for markets with constraints and eliminating those constraints. Ensuring the availability of data and the capacity to analyse it. Learn to think outside of the box leveraging divergent thinking. Eliminating market constraints like unaffordability, poor physical access and lack of…