IS HIGH IP THE WAY FORWARD?

3 lessons from General Motors

Yesterday at the Detroit Motor Show General Motors launched two new concept cars – the luxury Buick Avenir and the electric Chevrolet Bolt.

Both vehicles were designed and built in Australia.

That is right….the business that is now withdrawing from Australia in terms of manufacturing is now designing and building new cars here

What can we learn from this? I would argue that we can learn three things from General Motors here:

  • It is too expensive to manufacture in Australia
  • Australia still has excellent expertise
  • High IP is potentially the way forward

Clearly Australia has priced itself out of the market in terms of manufacturing cars here. There is also not the volume of cars sold here to justify manufacturing.

While it might be too expensive to build cars, and indeed other products, we still have the expertise to be world leaders in a number of areas including design

High levels of intellectual property will always be in demand and industry will always be prepared to pay a premium for high IP

I would argue that we can all learn a lot from this example

Australian business should be focusing on:

  • Moving out of those areas where we cannot compete
  • Developing world class expertise in key areas
  • Marketing high IP at premium prices

What do you think?

This issue will be discussed in detail on THE D. JOHN CARLSON NETWORK – http://www.djohncarlsonesq.com/publishing/

  1. John Carlson is a behavioural scientist, strategic planner and lateral thinker focusing on branding, marketing, communication, personal advancement, business development and behaviour management. http://www.djohncarlsonesq.com/
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