My purpose on this site is to encourage excellence in marketing through objective, critical and lateral thinking, drawing on data and first principles.
The Excellence Dividend
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17% of salespeople think they're pushy compared with 50% of prospects
Recent research ...
22% of businesses are satisfied with conversion rates
Recent research found ...
16% higher than non-referrals - the lifetime value for new ...
> 50% of executives believe that corporate culture influences productivity
20% market share enjoyed by bunnings
The first thing I ask ...