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Principles
by Ray Dalio
Purple Cow
by Seth Godin
Elon Musk
by Ashlee Vance
Killing Marketing
by Joe Pulizzi and Robert Rose
Talk like Ted
by Carmine Callo
Communicate to Influence
by Ben and Kelly Decker
Reengineering Retail
by Doug Stephens
& Joseph Pine
It takes a Tribe
by Will Dean
& Tim Adams
Tribes
by Seth Godin
Creative Confidence
by Tom & David Kelly

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Purple Cow