54% want more video content. Are your messages on video In the last missive in this series, I wrote about the importance of making it easy for customers to purchase. It is also important to make it easy for them to move through the customer journey – with information being as accessible as possible. That […]

54% want more video content. Are your messages on video In the last missive in this series, I wrote about the importance of making it easy for customers to purchase. It is also important to make it easy for them to move through the customer journey – with information being as accessible as possible. That is why video is so important. It is easy for the consumer to consume. Reading takes more effort.While content is not king, it is in 2020, perhaps the most important approach to communicating with customers and potential customers. Content is perhaps the most important communication tool for the many, and possible the majority of businesses and brands in 2020. Content needs to be addressed in most communication strategies and is a critical component of most marketing strategies. Further to this – video is the most important content format: Note: 54% of consumers want to see…