84% of businesses report an increase in revenue. The once profitable department store is today suffering and appears to be on the verge of a well-earned, extinction. There are many reasons for this, but few are more important that the poor customer experience they offer. Why would you visit a department store search high and […]

84% of businesses report an increase in revenue. The once profitable department store is today suffering and appears to be on the verge of a well-earned, extinction. There are many reasons for this, but few are more important that the poor customer experience they offer. Why would you visit a department store search high and low for what they probably don’t have and then get treated as a credit card courier when you can go to a specialty store – walk off the street, find what you want and get informed personal service?I wouldn’t and don’t – and I am not alone.The Harrods example demonstrates what a department store can be – offering a fantastic customer experience supported by great customer service. This is the Harrods experience. It is a customer experience driven by what Harrods know is a need within the primary target market. Research shows that 84% of…