short term thinking is a disease

the disease is most virulent in public companies I was reminded this morning of a series of studies led by Walter Mischel at Stanford University in the late 1960’s and early 1970’s. In these experiments, children were offered one small reward immediately or two small rewards after a period of time. These experiments highlighted a […]

the disease is most virulent in public companies I was reminded this morning of a series of studies led by Walter Mischel at Stanford University in the late 1960’s and early 1970’s. In these experiments, children were offered one small reward immediately or two small rewards after a period of time. These experiments highlighted a number of things, including: Most children are reluctant to wait, and the majority take the short term reward. Children who chose to wait in the experiment tended to have better outcomes in life. The experiments initially found that the vast majority of children were not prepared to delay gratification – despite the promise of better returns. Longitudinal assessments found that those children who were prepared to delay gratification became more successful adults. Delayed gratification was found to be an indicator of long term success. Of course, children are not alone in preferring immediate or short…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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