rethink offensive messages on hold

I don’t know about you but I hate waiting. Indeed, in my experience most people hate waiting. We particularly hate waiting on the phone, being put on hold for an indeterminate length of time, and in the case of banks and telecommunication companies, a long period of time. Having said that, I understand why this […]

I don’t know about you but I hate waiting. Indeed, in my experience most people hate waiting. We particularly hate waiting on the phone, being put on hold for an indeterminate length of time, and in the case of banks and telecommunication companies, a long period of time. Having said that, I understand why this occurs and assuming I don’t wait too long, I accept it. Indeed, I like most business people have kept callers waiting whilst I attend to an earlier caller or some other pressing issue. What I cannot accept however, and what I have NEVER done or recommended, is selling stuff to people whilst they are kept on hold. Indeed, I find it offensive when I not only have to wait, but I have to listen to advertising whilst I wait. In my view it is rude to subject people waiting to be attended to with advertising…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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