parkinson’s law

Cyril Northcote Parkinson once noted – “It is a commonplace observation that work expands so as to fill the time available for its completion.” Quite clearly, this simple statement became known as Parkinson’s Law. The central thesis of this ‘law’ is that if you want a job done quickly, set a deadline. But is Parkinson’s […]

Cyril Northcote Parkinson once noted – “It is a commonplace observation that work expands so as to fill the time available for its completion.” Quite clearly, this simple statement became known as Parkinson’s Law. The central thesis of this ‘law’ is that if you want a job done quickly, set a deadline. But is Parkinson’s law true, or is it just a clever string of words? Answering that question, The Economist notes – “In fact, studies in the decades since Parkinson wrote his essay have shown it has some merit. In the 1960s, researchers showed that when subjects were “accidentally” given extra time to complete a task, the task took longer to complete. In another set of studies from 1999, subjects were asked to evaluate four sets of photos. When they were told the fourth set was cancelled, they spent more time “dallying” on the third rather than just finishing the task more…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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