myth 58 of 150 There are so many basic principles, that can be readily applied in marketing a product, service, business or brand, which are often overlooked. For example, there is potential in driving sales by overcoming the phenomenon of perceived competence or ‘competence bias’ as it is known in marketing circles. I had a […]

myth 58 of 150 There are so many basic principles, that can be readily applied in marketing a product, service, business or brand, which are often overlooked. For example, there is potential in driving sales by overcoming the phenomenon of perceived competence or ‘competence bias’ as it is known in marketing circles. I had a long conversation with a friend recently regarding the union influence over the Australian Labor Party. She informed me that the Labor Party was dominated by extreme left wing unions – when the fact is – right wing unions dominate the Labor Party. She was making decisions on the basis of what she thought she knew, but actually had no idea about. There are many instances where people make decisions, not on the basis of what they know, but on what they think they know. This has always been the case and has inspired quotes such…