our future is mobile

THE MOST MOBILE CREATURES ON EARTH ARE INCREASINGLY SO – 3 OBSERVATIONS One of the main features that distinguish animals from plants is mobility. Plants are not mobile. – and humans are perhaps the most mobile animals on earth. What is more, humans are becoming increasingly mobile – and they are taking this mobility for […]

THE MOST MOBILE CREATURES ON EARTH ARE INCREASINGLY SO – 3 OBSERVATIONS One of the main features that distinguish animals from plants is mobility. Plants are not mobile. – and humans are perhaps the most mobile animals on earth. What is more, humans are becoming increasingly mobile – and they are taking this mobility for granted. Mobility is certainly an expectation of people living in ‘western countries’. Not only do we expect to be able to go where we want when we want, but we expect access to many of the same things where ever we are in the world. Certainly we expect to be able to communicate with whom- ever we want and buy whatever we want almost regardless of our location. As a result humans are more dependent on mobile devices including smart phones and tablets than any one might have imagined 10 years ago. Consider the following:…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE