Further to previous articles in this series, here are five more tips for – maximising the average sale per customer in 2021.  As with the first series of tips, this series also points to the significant potential and relatively simple processes for maximising the value of every transaction.  To maximise the average sale – think […]

Further to previous articles in this series, here are five more tips for – maximising the average sale per customer in 2021.  As with the first series of tips, this series also points to the significant potential and relatively simple processes for maximising the value of every transaction.  To maximise the average sale – think strategically about your strategy. It is perhaps not surprising that 66% of small businesses rate acquiring new customers as their number one priority. However, it is interesting to note that no businesses rated the average sale per customer as the number one priority. Another study found that 70% of businesses rate revenue as their number one priority, with 60% saying that new customers are the key to increased revenue. No one discussed the average sale per customer. This is consistent with the Australian obsession with advertising and communication more broadly.  The fact is – attracting new customers…