DISRUPTION As noted in a previous article, disruptive innovation is one of three levels of innovation. It is the most significant level of innovation. Among the greatest exponents of disruptive innovation in recent times has been Apple and Google. Both organisations has revolutionised whole sectors by looking over the horizon and seeing, and then creating […]

DISRUPTION As noted in a previous article, disruptive innovation is one of three levels of innovation. It is the most significant level of innovation. Among the greatest exponents of disruptive innovation in recent times has been Apple and Google. Both organisations has revolutionised whole sectors by looking over the horizon and seeing, and then creating the future. The Macintosh, I pod, I pad, and I phone are all examples of disruptive innovation. To borrow from the commercial – THEY CHANGED THINGS – THEY MOVED THE HUMAN RACE FORWARD. More than anything, and as recognised by Steve Jobs, disruptive innovation finds its foundation in developing a market orientation and responding to needs and wants consumers do not yet know they have. Steve Jobs also said that one of his objectives was to put a dent in the universe. Disruptive innovation was central to this. Most businesses lack the expertise, culture and…