TYPES OF INNOVATION There are essentially three types of innovation. They are: Efficiency Sustaining Disruptive Efficiency innovation is all about stripping costs out of the production and delivery processes. Sustaining innovation is all about extending the current product lifecycle. Disruptive innovation is all about the next generation of product or service. Australian businesses are as […]

TYPES OF INNOVATION There are essentially three types of innovation. They are: Efficiency Sustaining Disruptive Efficiency innovation is all about stripping costs out of the production and delivery processes. Sustaining innovation is all about extending the current product lifecycle. Disruptive innovation is all about the next generation of product or service. Australian businesses are as good at efficiency innovation s they can be. Australian businesses are reasonably good at sustaining innovation. But.. Australian companies are very poor at disruptive innovation. It is disruptive innovation that creates corporation like Apple and Google, and Australia does not have one of these corporations for good reason. Equally, the United States has many of them for good reason. Present a new idea in Australia and the response is so often WHY. Present a new idea in the US and the response is more often than not – WHY NOT Solutions to this problem and the…