innovate like apple or die like kodak

Name a business that is more than 100 years old. Not many – I am sure! Name a business you know that has realised its potential. Not many – I am sure! Why is this? Why are so few businesses that old and so few have realised their potential. Because there are many more like […]

Name a business that is more than 100 years old. Not many – I am sure! Name a business you know that has realised its potential. Not many – I am sure! Why is this? Why are so few businesses that old and so few have realised their potential. Because there are many more like Kodak than there are like Apple. Very few businesses truly understand the power of innovation. This is well proven by the number of business people who complain about the lack of government subsidies for innovation in Australia. While subsidies are great – innovation is justified by its very power to drive a business forward. There are three main types of innovation: Efficiency Sustaining Disruptive Efficiency innovation strips costs out of the system and increases margins. Sustaining innovation extends the product life cycle and offers some level of competitive advantage without fundamental product change. Disruptive innovation identifies…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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