Embrace the science of consumer decision making
IDEA 18 PROPOSITION I have written extensively about the irrational behaviour of ...
Marketing Consultant
These articles explore, in depth, the significant marketing issues of our time, providing, a unique perspective and practical insights. Issues are addressed objectively and critically, applying lateral thinking to produce outcomes that can help all enterprises drive costs down and performance up – in other words win.
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Make your customers irrelevant
PROPOSITION Co-founder of Pay Pal, Peter Theil suggests that – ‘competition ...
Personal engagement – the key to marketing and business success
Despite the experiences we all have that suggest otherwise, customers ...
Marketing is behaviour management and at the heart of behaviour management is psychology
One of the biggest misconceptions in business is that marketing ...
PRICE IS TOO IMPORTANT TO BE LEFT TO BEAN COUNTERS
IDEA 14 I have written many times about the dangers of ...
DO SOME RESEARCH AND STOP ACCEPTING MYTHS
IDEA 13 IDEA Few things infuriate me more than myths perpetuated despite ...