IDEAS WORTH APPLYING

innovation starts with lateral thinking

These articles explore, in depth, the significant marketing issues of our time, providing, a unique perspective and practical insights. Issues are addressed objectively and critically, applying lateral thinking to produce outcomes that can help all enterprises drive costs down and performance up – in other words win.

A new IDEA is published each month and emailed to members of the network. .

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The age of ethical business

Thursday, March 25, 2021

It is both a bad thing and a good thing ...

The contrary consumer

Friday, February 19, 2021

IDEA 24 – 2021 Maximize marketing efficiency by understanding what consumers ...

GOING VIRAL – COST EFFECTIVE COMMUNICATION AT ITS BEST

Friday, November 13, 2020

IDEA 23 OCTOBER 2020 THE PROPOSITION Perhaps the biggest problem with Donald Trump ...

UNDERSTAND THE WAY YOUR TARGET MARKET THINKS AND HOW TO INFLUENCE THEM

Friday, September 11, 2020

IDEA 22 PROPOSITION Ultimately, marketing is the business of managing human behaviour ...

MANAGING CONSUMER BEHAVIOUR IS THE KEY TO A GREAT MARKETING STRATEGY

Sunday, August 9, 2020

IDEA 21 PROPOSITION For far too long marketing has been viewed as ...

Fully leverage the post COVID 19 world

Friday, June 19, 2020

IDEA 19 PROPOSITION COVID-19 has irrevocably changed our lives. While some aspects ...