MAXIMISING THE VALUE OF YOUR BUSINESS
Maximising the value of the business is surely a primary ...
Maximising the value of the business is surely a primary ...
Like many commercial property developers, Donald Trump is often described ...
Many businesspeople continue to think that marketing and advertising are ...
THE AGE OF STUPID DECISIONSStupidity is certainly not the ...
Idea 25 addressed the potential for developing an ethical business ...
It is both a bad thing and a good thing ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....