IDEAS WORTH APPLYING

innovation starts with lateral thinking

These articles explore, in depth, the significant marketing issues of our time, providing, a unique perspective and practical insights. Issues are addressed objectively and critically, applying lateral thinking to produce outcomes that can help all enterprises drive costs down and performance up – in other words win.

A new IDEA is published each month and emailed to members of the Network. .

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Embrace the science of consumer decision making

Monday, June 1, 2020

IDEA 18 PROPOSITION I have written extensively about the irrational behaviour of ...

Make your customers irrelevant

Monday, April 27, 2020

PROPOSITION Co-founder of Pay Pal, Peter Theil suggests that – ‘competition ...

Personal engagement – the key to marketing and business success

Monday, March 30, 2020

Despite the experiences we all have that suggest otherwise, customers ...

Marketing is behaviour management and at the heart of behaviour management is psychology

Monday, March 2, 2020

One of the biggest misconceptions in business is that marketing ...

PRICE IS TOO IMPORTANT TO BE LEFT TO BEAN COUNTERS

Thursday, November 14, 2019

IDEA 14 I have written many times about the dangers of ...

DO SOME RESEARCH AND STOP ACCEPTING MYTHS

Tuesday, October 22, 2019

IDEA 13 IDEA Few things infuriate me more than myths perpetuated despite ...