IDEAS WORTH APPLYING

innovation starts with lateral thinking

These articles explore, in depth, the significant marketing issues of our time, providing, a unique perspective and practical insights. Issues are addressed objectively and critically, applying lateral thinking to produce outcomes that can help all enterprises drive costs down and performance up – in other words win.

A new IDEA is published each month and emailed to members of the Network. .

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MANAGING CONSUMER BEHAVIOUR IS THE KEY TO A GREAT MARKETING STRATEGY

Sunday, August 9, 2020

IDEA 21 PROPOSITION For far too long marketing has been viewed as ...

Fully leverage the post COVID 19 world

Friday, June 19, 2020

IDEA 19 PROPOSITION COVID-19 has irrevocably changed our lives. While some aspects ...

Embrace the science of consumer decision making

Monday, June 1, 2020

IDEA 18 PROPOSITION I have written extensively about the irrational behaviour of ...

Make your competitors irrelevant

Monday, April 27, 2020

PROPOSITION Co-founder of Pay Pal, Peter Theil suggests that – ‘competition ...

Personal engagement – the key to marketing and business success

Monday, March 30, 2020

Despite the experiences we all have that suggest otherwise, customers ...

Marketing is behaviour management and at the heart of behaviour management is psychology

Monday, March 2, 2020

One of the biggest misconceptions in business is that marketing ...