Marketing is behaviour management and at the heart of behaviour management is psychology
One of the biggest misconceptions in business is that marketing ...
Marketing Consultant
These articles explore, in depth, the significant marketing issues of our time, providing, a unique perspective and practical insights. Issues are addressed objectively and critically, applying lateral thinking to produce outcomes that can help all enterprises drive costs down and performance up – in other words win.
A new IDEA is published each month and emailed to members of the Network. .
Members of THE NETWORK access copies of the ideas FREE of charge
Members of THE NETWORK are eligible for a 20% discount of hourly rate – JOIN US
PRICE IS TOO IMPORTANT TO BE LEFT TO BEAN COUNTERS
IDEA 14 I have written many times about the dangers of ...
DO SOME RESEARCH AND STOP ACCEPTING MYTHS
IDEA 13 IDEA Few things infuriate me more than myths perpetuated despite ...
ARE YOU BEING TOO CLEVER BY HALF?
IDEA 12 IDEA An ever-increasing number of books are being written offering ...
OPPORTUNITIES AND CHALLENGES IN A RAPIDLY CHANGING WORLD
IDEA 11This article explores three core ideas:The environment in which ...
HOW DO I BUILD A BRAND THAT DRIVES VALUE?
IDEA 10 A PHENOMENON At the moment I started writing this article, ...