Personal engagement – the key to marketing and business success
Despite the experiences we all have that suggest otherwise, customers ...
Marketing Consultant
These articles explore, in depth, the significant marketing issues of our time, providing, a unique perspective and practical insights. Issues are addressed objectively and critically, applying lateral thinking to produce outcomes that can help all enterprises drive costs down and performance up – in other words win.
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Marketing is behaviour management and at the heart of behaviour management is psychology
One of the biggest misconceptions in business is that marketing ...
PRICE IS TOO IMPORTANT TO BE LEFT TO BEAN COUNTERS
IDEA 14 I have written many times about the dangers of ...
DO SOME RESEARCH AND STOP ACCEPTING MYTHS
IDEA 13 IDEA Few things infuriate me more than myths perpetuated despite ...
ARE YOU BEING TOO CLEVER BY HALF?
IDEA 12 IDEA An ever-increasing number of books are being written offering ...
OPPORTUNITIES AND CHALLENGES IN A RAPIDLY CHANGING WORLD
IDEA 11This article explores three core ideas:The environment in which ...