help me – i hate shopping

3 insights for ALL businesses – not just retailers I know that I am not alone, but I hate shopping. I hate it so much that I actively avoid doing it – and spend a lot less than I could and often should. If there is any way I can avoid shopping I will – […]

3 insights for ALL businesses – not just retailers I know that I am not alone, but I hate shopping. I hate it so much that I actively avoid doing it – and spend a lot less than I could and often should. If there is any way I can avoid shopping I will – and I am not just talking about going into retail stores. I include in this: Anywhere that I have to deal with a salesperson. Professional services, trade services, and luxury purchases. Online transactions as well as offline transactions. I do not like interacting with sales people where: The sell without empathy They lack an excellent product knowledge They just want to sell stuff I do not like buying anything, anywhere, where: I have to interact with staff that think they are doing me a favour. The environment is established for the convenience of the business.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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