going to the moon and mars

‘We are as clever as you are’ – the Indian Prime Minister to the American President in 2013 ‘Our collective penises are as big as yours’ – the Chinese Premier to the American President in 2013 ‘We kicked your arse’ – the American President to the Russian President in 1969. The race into space is […]

‘We are as clever as you are’ – the Indian Prime Minister to the American President in 2013 ‘Our collective penises are as big as yours’ – the Chinese Premier to the American President in 2013 ‘We kicked your arse’ – the American President to the Russian President in 1969. The race into space is about a whole range of issues, including scientific discovery. Indeed, I am told that there are a large number of inventions and innovations, available today, because of the space race. But, I suspect, as I know many suspect that much of the space race and in particular the recent mission to Mars by the Indians and the proposed mission to the moon by the Chinese is much more about ego, national pride and demonstration technical competence or leadership. That in itself may not be an altogether bad thing except for the fact that Indian has…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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