embrace you

opportunity 107 of 150 I think it is safe to say that few readers of this article have met me. Still fewer actually know me. That said, even if this is the first of my missives that you have read, you are already forming a view of me. Just the title of this article, the […]

opportunity 107 of 150 I think it is safe to say that few readers of this article have met me. Still fewer actually know me. That said, even if this is the first of my missives that you have read, you are already forming a view of me. Just the title of this article, the first three lines of copy, the accompanying photograph and the publication you are reading it in have caused you, largely unconsciously, to form a view of me, and that view will create an expectation of me. By the time you have finished reading this article, and certainly if you visit my website – www.djohncarlsonesq.com, you will have a firmer view of me and expectations regarding what I do, how I do it, and whether I offer anything you might be interested in, or can afford. Yes, you have even started to develop an expectation regarding…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE