opportunity 103 of 150 FREE represents the ultimate discount. Notwithstanding this, there has always been debate about the impact of ‘FREE’ as a sales tool. Do people really respond to: Buy one get one FREE? FREE delivery? FREE X with every Y purchased? In all three cases, the answer is yes! Indeed: Buy one – […]

opportunity 103 of 150 FREE represents the ultimate discount. Notwithstanding this, there has always been debate about the impact of ‘FREE’ as a sales tool. Do people really respond to: Buy one get one FREE? FREE delivery? FREE X with every Y purchased? In all three cases, the answer is yes! Indeed: Buy one – get one free, has been found to work better than 50% off. In the online environment, consumers are often prepared to pay more for the product if delivery is free. Free gifts, have been found, time and again, to be every bit as effective as a discount, and often more so. It is worth considering an experiment in which Dan Ariely, of Duke University, considered the behaviour of two groups as follows: Group 1 – offered two chocolates: A small chocolate for 1 cent A large chocolate for 25 cents   Group 2 – offered…