opportunity 89 of 150 What does your induction programme look like? How long will it take a new staff member to understand your brand and the expectation it creates for them? In my experience, most induction programmes are inadequate, if at all evident. Those organisations that do have formal education programmes trend to focus on […]

opportunity 89 of 150 What does your induction programme look like? How long will it take a new staff member to understand your brand and the expectation it creates for them? In my experience, most induction programmes are inadequate, if at all evident. Those organisations that do have formal education programmes trend to focus on the operational requirements of the employee and the organisation. Few devote much time or attention to the culture of the organisation, what it stands for, the brand, and how the staff member can live that brand. This is perplexing, given that few things impact more on an organisation than its brand, and few things impact more on the creation and maintenance of the brand and the culture that delivers it. Most organisations I work with have laboured over the crafting of their brand – including the values that lie at the heart of it. This…