do you know what you don’t know?

I viewed Donald Rumsfeld, the Secretary of Defence in the Bush junior administration in the United States as a man lacking in ethics and wisdom. It seems however that he did have at least some wisdom, unlike the more recent Donald. Donald Rumsfeld is credited with saying – ‘There are known known’s. These are things…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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