develop your own product category

6.1 billion units sold The 29th of June 2007 was a momentous day, not just for Apple, but, for telephony, communication in general, and the world at large. It was on this date that Apple unveiled and launched the first generation iPhone – not just a fantastic new product for Apple, but, a disruptive product […]

6.1 billion units sold The 29th of June 2007 was a momentous day, not just for Apple, but, for telephony, communication in general, and the world at large. It was on this date that Apple unveiled and launched the first generation iPhone – not just a fantastic new product for Apple, but, a disruptive product in the communication sector. It was the first ‘smartphone’.The mobile phones, or cell phone, was launched in 1973 by Motorola. This was followed by a proliferation of brands and styles of mobile phones, sold at a range of price points. Every now and then, a new phone was launched. Each new offering had features that set it apart from competitive products. Of course, some product innovations were more successful than others. In this world, no business was more successful than Nokia. Then in 2007, everything changed. Apple replaced the mobile phone with a ‘smartphone’. A…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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