Warren Buffet said, ‘It takes 20 years to build a reputation and five minutes to ruin it’. While it should not take 20 years to build a personal brand, and Buffet is talking about a corporate brand, it will take time. And it can take no time at all to ruin a brand, particularly a […]

Warren Buffet said, ‘It takes 20 years to build a reputation and five minutes to ruin it’. While it should not take 20 years to build a personal brand, and Buffet is talking about a corporate brand, it will take time. And it can take no time at all to ruin a brand, particularly a personal brand. Depending on the target audience, and how comprehensive the branding package an individual puts together, it can take a year or two to establish a strong personal brand. The likelihood of the brand being ruined by miss-steps or other factors depends on the level of discipline applied in implementation of the package. Once the brand is defined, it is essential that the brand be lived, and lived consistently, with as few exceptions as possible. This requires developing a comprehensive package that: Defines the brand and the expectations of the audience Identifies the behaviours…