avoid lead generation

If you experiences are anything like mine, you frequently receive emails from people or firms offering to secure leads for you. If you experience is anything like mine there are a fleet of people wanting to connect with you on LINKED IN so that they can send you an email offering to secure leads for you. […]

If you experiences are anything like mine, you frequently receive emails from people or firms offering to secure leads for you. If you experience is anything like mine there are a fleet of people wanting to connect with you on LINKED IN so that they can send you an email offering to secure leads for you. In my view there are two fundamental problems with the proposition being put forward and the offer being made by these people: It is not at all credible that someone who has to contact you through LINKED IN or by way of a poorly constructed email is going to be an expert in generating the leads you want. You should be generating your own leads – or at the very least developing the relationships needed to drive leads How credible is it that a person or organisation that sends you a poorly written email is…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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