BackTRADITIONAL BEHAVIOUR IN COMMUNICATION WILL BURN CASH Traditions are good in many facets of life but rarely in business and, even more rarely, in marketing. Indeed, few things have stood in the path towards more cost effective marketing and, in particular, cost effective communication than the adherence to traditions – or said less charitably – habits. I ...
the unsung heros
BEYOND ADVERTISING, PR AND DIRECT MARKETING – 3 OBSERVATIONS Say marketing and most people think advertising. Some advertising agencies even claim to be marketing agencies, or worse still designate themselves as – ‘advertising and marketing’ – as if marketing is less than marketing. The facts are – advertising is a subset of communication and communication is a ...
forget digital communication
AND WHILE YOU ARE AT IT – FORGET DIGITAL AGENCIES – 3 OBSERVATIONS. What the #$%& is a digital agency? Is it a business where all the players are digital? Is it a business that believes the whole world is digital? Is it a business that is entirely virtual? Setting-aside the fact that all businesses are better ...
marketing that overpromises
DIRECT MARKETING AND CUSTOMER RELATIONDHIP MANAGEMENT – 3 OBSERVATIONS Some of us recall the late 1980s and early 1990s when direct mail was positioned as the silver bullet that would revolutionise marketing and change for ever the way businesses communicate with their customers and potential customers. I recall meeting with direct mail consultancies that were going to ...
public relations is meaningless
REPUTATION MANAGEMENT IS BULLSHIT – 3 OBSERVATIONS The fact that so many businesses still use the term ‘public relations’ to describe their business demonstrates how behind the times they are and or their clients are. Find me two public relations consultants and I will give you three or four different definitions of the term ‘public relations’. I ...
