135% greater organic reach than photo posts Research has found that video on Facebook has a 135% greater reach than photographs. This, in part, reflects the fact that video is the fastest-growing medium on social media and the internet. This also highlights the importance of storytelling – which, for many, is more easily accomplished in […]

135% greater organic reach than photo posts Research has found that video on Facebook has a 135% greater reach than photographs. This, in part, reflects the fact that video is the fastest-growing medium on social media and the internet. This also highlights the importance of storytelling – which, for many, is more easily accomplished in a video than in words. Storytelling is also a rapidly growing trend in marketing.Other research findings relevant to storytelling include: 80% of people want brands to tell a story 64% of people think brands are good at telling stories 66% of people like stories about regular people  These statistics point to the importance of storytelling and the importance of the stories being relevant to the individuals consuming them. There are many reasons why storytelling needs to be a priority for facilitating social media sharing and word of mouth. These include: Stories are more engaging and…