proritise eq over iq

70% of the time average IQ trumps high IQ There is a commonly held view that IQ, or intellectual intelligence, is central to success in business. The view is that smart people succeed more often that no so smart people. The data however suggests otherwise. A 1995 study, which has been replicated found that people […]

70% of the time average IQ trumps high IQ There is a commonly held view that IQ, or intellectual intelligence, is central to success in business. The view is that smart people succeed more often that no so smart people. The data however suggests otherwise. A 1995 study, which has been replicated found that people with an average IQ outperform those with a high IQ 70% of the time.This research suggests that far more important to success in business is emotional intelligence or EQ. Psychologist and academic Daniel Goleman estimates that – ‘IQ makes up only 20 percent of the factors that determine life success, while other forces, such as EQ, wealth, temperament, family education levels and pure luck make up the balance.’Research found that 90 per cent of top performers are also high in emotional intelligence, while just 20 per cent of bottom performers have high emotional intelligence. This…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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