ignore the myths and understand the demographics There is a frequently aired myth that shopping online is a young person’s pursuit. Without wanting to be drawn into defining ‘young’ or ‘old’, the suggestion that people over 50 do not shop online is simply wrong. Young people shop online, and so do older people. The frequency […]

ignore the myths and understand the demographics There is a frequently aired myth that shopping online is a young person’s pursuit. Without wanting to be drawn into defining ‘young’ or ‘old’, the suggestion that people over 50 do not shop online is simply wrong. Young people shop online, and so do older people. The frequency with which different age groups in Australia shop online can be summarised as follows: 18 to 24 – 61% 25 to 34 – 69% 35 to 44 – 73% 45 to 54 – 65% 55 to 64 – 52% 65 plus – 40% Further, research suggests that growth is faster in the older segments. There is also a view that because women control up to 80% of all household expenditure, they will dominate online shopping. While women (52% regularly) are more likely to shop online than men (48% regularly), men are more likely to transact…