develop the skills to address the opportunities in affiliate marketing This is the third of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. Research suggests that affiliate marketing is growing at the […]

develop the skills to address the opportunities in affiliate marketing This is the third of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. Research suggests that affiliate marketing is growing at the rate of >30% in Australia in 2018. Despite this, some 78% of marketing managers say that affiliate marketing, while important, is their least mastered skill. In the United States approximately 40% of marketing managers surveyed highlighted affiliate marketing as their most desired skill. There is evidence to suggest that tertiary institutions are not addressing affiliate marketing as thoroughly as they might. Of course, there are two sides to the affiliate marketing equation, and training is warranted on both sides of that equation. Marketing managers for vendors want and need to better understand how to leverage…