don’t wait for customers to complain Marketers and business people in general talk a great deal about service, but do we all appreciate just how important service is? Consider the following statistics: 66% of customers who switched suppliers in the last year switched due to poor service 82% of customers who switched say the switch […]

don’t wait for customers to complain Marketers and business people in general talk a great deal about service, but do we all appreciate just how important service is? Consider the following statistics: 66% of customers who switched suppliers in the last year switched due to poor service 82% of customers who switched say the switch could have been avoided 55% of customers have backed away from an intended purchase due to poor service These findings highlight is the importance of service, and give an indication of just how much poor service is costing business. Here are some statistics pointing to what constitutes bad service: 53% of customers switched suppliers in the last year because they felt unappreciated 53% of customers were irritated because they could not speak to the right person quickly 42% of customers were put off by staff who were rude or unhelpful 29% of customers rejected a…