use an app to deliver and manage your loyalty programme This is the fifth of five thoughts touching on customer loyalty programmes. Despite the fact that a great brand can build its own loyalty, without offering financial and other incentives, loyalty programmes are increasingly popular, and a growing drain on marketing resources. Australian research in […]

use an app to deliver and manage your loyalty programme This is the fifth of five thoughts touching on customer loyalty programmes. Despite the fact that a great brand can build its own loyalty, without offering financial and other incentives, loyalty programmes are increasingly popular, and a growing drain on marketing resources. Australian research in 2017, found that 64% of consumers, up from 57% in 2016, believe that brands need a loyalty program to keep their customers loyal. This same research found that 81% of purchasers believe they buy more from a business when they are participating in a loyalty programme. In Australia, Coles operates the most successful reward scheme with 73% of customers participating and with most customers using Fly Buys not just in Coles, but also in associated stores. The Woolworths Rewards scheme has attracted 56% of its customers, with those customers tending to use the card in…