Have you ever noticed, that no matter how they vote, few people have good things to say about politicians – almost regardless of the political membership of that politician. Even fewer people are prepared to make the sacrifices asked of them by politicians – such as increased taxes to fund government services. I would contend that […]

Have you ever noticed, that no matter how they vote, few people have good things to say about politicians – almost regardless of the political membership of that politician. Even fewer people are prepared to make the sacrifices asked of them by politicians – such as increased taxes to fund government services. I would contend that one of the reasons for this is that the politicians have not painted a picture of the future or provided a vision that creates an emotional connection with voters. Without an emotional connection to a future idea or vision, why would anyone want to make sacrifices? This principle is also important in business. There is a widely held view that most politicians are in it for themselves (the money, the power, the fame), without a vision or higher purpose. The same is true of business. Most businesses are seen as being in it for themselves (profits)…