look deeper into e-commerce statistics There is a great deal of talk about the growing impact of mobile devices on online shopping and e-commerce in general. Research suggests that such talk is well and truly justified. Recent research in Australia suggests that some 35% of e-commerce involves a mobile device. Based on US data, it […]

look deeper into e-commerce statistics There is a great deal of talk about the growing impact of mobile devices on online shopping and e-commerce in general. Research suggests that such talk is well and truly justified. Recent research in Australia suggests that some 35% of e-commerce involves a mobile device. Based on US data, it is reasonable to suggest that this will rise to 45% by 2020. These findings indicate the importance of mobile devices and the importance of ensuring that your e-commerce presence is adaptable to all mobile devices and formats (including tablets and smart phones). However, the statistics may not be quite as revealing as they first seem. Research in the United States looked at two issues related to mobile devices and online shopping: Time spent Dollars spent It found that while 59% of the time spent shopping online involved a mobile device, only 15% of the dollars…