is lew looking at myer?

3 reasons Myer is on the way out The Financial Review suggested yesterday that Solomon Lew’s Premier Investments might be looking at the possibility of acquiring Myer. Setting aside the fact that a ‘possibility’ may not constitute news, I would have thought that Premier investments would not be serving its shareholders well if it were […]

3 reasons Myer is on the way out The Financial Review suggested yesterday that Solomon Lew’s Premier Investments might be looking at the possibility of acquiring Myer. Setting aside the fact that a ‘possibility’ may not constitute news, I would have thought that Premier investments would not be serving its shareholders well if it were not looking at the merits of purchasing Myer. The performance of Myer over recent months and years has been less than impressive despite the considerable value that must still lie in the brand and whatever corporate knowledge is left in the business. I would also argue that there is a lot at Myer that might be readily addressed, including: The poor customer experience. The absence of any constructive point of difference. The less than inspiring product range. Compare this to the success of Just Jeans, Peter Alexander and Portman’s – just three of the Premier…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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